Hey there, community builders! In the realm of online memberships, you’re selling much more than a product—You are selling your personal brand. In order to create a revenue generating community asset, achieving high conversion rates and creating a smooth onboarding process are both key components to your brand's success.
At Jedari, we get it—After decades of creating thriving communities, we know the challenges you face, and we're committed to helping you overcome them and achieve all of your community-building goals.
In this article, we'll dive deep into how to create conversion success and share valuable insights and strategies for optimizing sales and onboarding in the online membership space.
One of our clients recently encountered challenges with low conversion rates and friction points in their online membership funnel. They expressed concerns about the email verification process and its impact on user excitement and conversion rates. Our team took this feedback seriously and aimed to provide guidance and solutions to enhance their results, and the results of everyone who utilizes our community-building platform.
Through decades of experience in building multiple million-dollar brands, we have identified key factors that contribute to conversion success: crafting a compelling sales page with an effective value proposition, optimizing the onboarding process, and utilizing the magic of automations that run your community for you—effortlessly.
Let's get real for a moment. Unlike one-time purchase products or e-commerce, online memberships are all about forging a deep connection between you and your members. It's like the perfect dance routine, where you lead them through a journey of value and engagement. Your sales page? It's the stage where you showcase your unique value, leaving potential members dazzled and eager to join your community.
Driving traffic directly to your community platform is a mistake for several reasons. In order to see true success in your community, it's crucial to create a compelling sales page that captivates your audience and convinces them of the value of joining your online membership.
Check out this sales page example from our client Sean Whalen at Lions Not Sheep.
By effectively communicating your value proposition and crafting an engaging narrative, you can drive conversions and establish a genuine connection with potential members.
Imagine a sales page that radiates trust and sparks excitement in potential members. By painting a vivid picture of the value they'll receive, the unwavering support they can count on, and the extraordinary transformation that awaits them, you'll ignite their enthusiasm and inspire them to join your vibrant community. Building trust is like laying a solid foundation, while generating excitement is the fuel that propels your community to new heights. So, let your sales page be a beacon of trust, an oasis of excitement, and a gateway to a life-changing journey. Embrace the power of connection, and watch as potential members confidently invest in your community, knowing they're about to embark on an incredible adventure.
When it comes to onboarding new members, clarity is key. At Jedari, we understand the importance of streamlining the process while maintaining essential security measures. While email validation plays a crucial role in reducing errors, refund rates, and chargebacks, we also recognize the desire to minimize friction points for a seamless user experience. That's why our team is actively exploring ways to optimize the onboarding journey, striking the perfect balance between user experience and risk management.
A proven method in ensuring clarity in your onboarding process is to change your registration page text to provide the following instructions:
Here are some additional onboarding best practices to ensure high engagement in your community:
In the fast-paced world of community management, finding ways to automate repetitive tasks and streamline workflows is essential. With the integration of Zapier into your Jedari app, you can connect your community platform with over 5,000 web-based apps, such as Mailchimp, Hubspot, and Google Sheets, allowing you to automate processes and maximize efficiency. Let's explore how you can set up Zapier automations for your community and unlock its full potential.
Zapier empowers you to create automated workflows, known as Zaps, that seamlessly connect your Jedari app with other applications. Here are some practical examples of how you can leverage Zapier to automate tasks within your community:
When a new user signs up for your community but hasn't started their subscription, you can automatically:
When a user starts their subscription and becomes a client, you can automatically:
Check out our help article here to set up automations for your community through Zapier.
Let’s face it – conversion numbers can be frustrating, and it’s common for conversion rates to vary greatly across different sales processes, funnels, and target audiences. This is why it’s important to evaluate your sales funnels to see what’s working and what isn’t, and adjust your strategy accordingly. It’s not about getting it perfect the first time – It’s much more important to just start where you are and adapt as you go.
Now, let's talk about the unsung heroes of conversion — those potential members who have created an account but haven't taken that final leap to become paying members. It's like a cliffhanger ending, leaving you eager to know what happens next. But don’t worry, we have a solution for you: retargeting.
Capturing the attention of potential members is only half the battle. The real challenge lies in converting those who have created an account but haven't taken the plunge to purchase a membership. This is where the power of retargeting comes into play. By keeping a watchful eye on your users and crafting strategic email flows, you can reignite their interest and guide them towards becoming devoted members of your community.
Why is retargeting crucial, you ask? Well, here's the scoop: most folks don't whip out their wallets on their first encounter with your community. They need a little extra time to mull over the sheer awesomeness of what you're offering or, let's face it, life and distractions get in the way. But with gentle reminders and enticing glimpses of the unique benefits and transformation your membership offers, you increase the chances of converting them into loyal members.
The key to successful retargeting lies in crafting engaging email flows that keep potential members interested and motivated to take action. Here is our playbook for success:
By implementing a well-crafted retargeting strategy, you can re-engage potential members who have shown interest in your community. Through personalized and compelling email flows, you can build a connection, address their hesitations, and ultimately guide them towards becoming active and paying members.
Remember, conversion success is not just about attracting new members; it's about nurturing and converting those who have already shown interest. With retargeting, you can unlock the potential of your existing user base and turn them into loyal advocates for your community.
Brace yourselves for the ultimate marketing secret weapon: Viral Invites. Imagine your existing customers becoming your very own brand ambassadors, spreading the word about your incredible community far and wide. It's like having a team of passionate marketers working tirelessly to bring in new members. Sounds amazing, right?
At Jedari, we have our built-in referral program, designed to transform your raving fans into your best marketers. With a few simple clicks, they can invite all of their friends, family, and colleagues to join your community and experience its awesomeness firsthand.
What’s more? You get to be the mastermind behind the rewards. Picture this: your loyal customers referring new members and in return, you choose how to reward them. Want to offer a discount percentage off their next month's membership? Done! Simply edit your community settings in your Jedari Back Office, and voila! You have the power to motivate and incentivize your existing customers to become your supercharged marketing force. Just make sure you clearly communicate your offering with your community members.
Achieving high conversion rates is like striking gold for your community's success. It's the key to transforming your community into a thriving, revenue-generating asset. And at Jedari, we're here to be your trusted partner on this exhilarating journey.
We understand the intricate complexities involved in achieving your goals, and our dedicated team is ready to lend a helping hand. We'll share our knowledge, industry expertise, and valuable feedback to refine your sales strategies, overcome challenges, and pave the way for conversion success.
No gatekeeping here! We firmly believe in transparency, breaking down barriers, and empowering our clients to optimize their sales processes. Our mission is to ensure the success of your community, and that means providing unwavering support every step of the way. If you ever find yourself with questions or in need of assistance, don't hesitate to reach out to your dedicated onboarding specialist.
With our strategic guidance and ongoing support, we'll equip you with the tools and know-how to unlock conversion success and build vibrant communities in the online membership space. Together, let's break down the gates, conquer any challenges, and create an exceptional journey for your potential members. Get ready to step into the world of conversion success like a true champion, because with Jedari by your side, there's no limit to what your community can achieve!
